MYKITA‘s store in Soho, it’s very first stateside, first opened its doors in 2013. The cult eyewear brand raised its profile in what’s considered one of New York City‘s most popular shopping areas by relocating to a more prominent location a few blocks away with increased foot traffic on Broome Street. The boutique occupies a 148 sqm. (1,590 sq.ft.) ground floor unit and basement section of a five-storey structure built in 1900. The interior design, created by MYKITA‘s in-house design team, features a whitewashed setting, anchored by the brand’s signature display wall that extends all the way to the back of the store. A sales desk and an optical lab and workshop, housed in a cabin, are crafted from timber, and offer a contrasting note. The latter volume is framed by red metal beams that tie in with trolleys and benches made from the same material. And last but not least, the original neon light installation from the previous locations is repurposed, and finds a new home on the wall by the main consultation area at the back of the store. The new MYKITA store carries the brand’s full range if optical frames and sunglasses, in addition to its collab collections.
MYKITA
458 Broome Street (S0ho)
New York, NY 10013
Telephone: +1 212 3439100
Mon-Sat 11-7
Sun 12-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
