Coinciding with the arrival of the eagerly awaited S/S 2023 Men’s Collection, The Louis Vuitton pop-up store at de Bijenkorf department store in Amsterdam has been fully revamped. The ground floor space sees a playful setting dipped in an alluring purple hue, featuring larger-than-life puzzle pieces which form the walls and roof of the ephemeral space. Well, sort of. Almost all surfaces are adorned with Monogram flowers and some puzzle pieces have neon light sides, boosting the playfulness and creating depth in the design. Additionally, lively mannequins and modular furniture pieces guide shoppers through the pop-up store. Fusing the symbols of childhood with Louis Vuitton‘s extensive savoir-faire, the S/S 2023 Men’s Collection includes apparel that’s rooted in the 1990s dress code of the skater community, in addition to accessories and footwear, all infused with matching childhood iconography and characteristics, such as origami paper planes, Play-Doh colours, and cartoon prints.
Louis Vuitton pop-up store
de Bijenkorf, Dam 1, Ground Floor (Centrum)
1012JS Amsterdam
Telephone: +31 20 7219441
Mon 11am-9pm
Tue-Sat 10am-9pm
Sun 10am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
