First opened in 2011, Excelsior Milano quickly established itself as a fixture in Milan‘s highly competitive retail landscape. The multi-brand store occupies 4,000 sqm. across seven floors of a former cinema building that was redesigned by lauded Paris-based architect Jean Nouvel. Still on top of the retail game, thanks to newly appointed creative director and retail tycoon Beppe Angiolini, the store doesn’t rest on its laurels. In fact, a major revamp has just been revealed during Milan Fashion Week‘s recent edition, featuring a new design concept by designers Emiliano Salci and Britt Moran of Milanese practice DIMORESTUDIO. Each of Excelsior Milano‘s floors has been concepted as a box in a box, applying different materials, shapes and colours to create layered and hybrid settings that comply with the store’s forward reputation. The settings range from walls clad in silver and scaffolding pipes, to fluorescent tubes and custom-made carpets. Interestingly, these are the final months of Excelsior Milano in this very location, and rumour has it that a new spot has been sured just a few blocks away on Piazza Cordusio.
Excelsior Milano
Galleria del Corso 4 (Duomo)
20122 Milan
Telephone: +39 02 76307301
Daily 10-8.30
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
