© John Pawson

Walking down Omotesando Dori is a crash course in relevant luxury brands, and being present on this coveted shopping strip obviously comes with an abundance of prestige. The recent opening of Jil Sander‘s newest flagship store on the treelined thoroughfare is a clear signal the brand is once again on the way up after a tumultuous period in time. Under the supervision of husband-and-wife designers Lucie and Luke Meier, the company has opened a new chapter, and obviously, an invigorated retail presence is very much part of the strategy.

The creative duo have collaborated with London-based architect John Pawson to create an interior that’s aligned with the brand’s new design codes, applying a palette that’s dominated by limestone, covering most walls and floors, and cherrywood that’s captured by panels on specific wall sections. It’s the first collab between Pawson and the Milan-based fashion house, and the created setting is likely to be used as a reference for future Jil Sander boutiques across the planet. Set across two levels, the ground floor oozes understatement and is merely furnished with limestone displays and sleek metal clothing racks and large mirrors lining the walls.

The back section features alcoves where specific items of the collections will be presented. interestingly, the stairwell which leads to the basement area, an authentic Dieter Rams audio system adorns the walls, giving away one of the creative directors’ main inspiration sources for this retail space. The subterranean section largely duplicates the aesthetic upstairs. The new Jil Sander store carries the brand’s full range of men’s and women’s apparel, accessories, bags, shoes and jewellery pieces. Location: Jil Sander, 5-7-4 Jingumae (Harajuku).

© John Pawson