Situated only a few blocks away from its 2019 concept space in The Rocks and last year’s pop-up in Paddington, fashion entrepreneurs Lyna Ty and Melvin Tanaya have taken their operations to a new level by opening a new Song for the Mute flagship store in Sydney. The duo picked a 91 sqm. (980 sq.ft.) unit on the ground floor of the monumental, late 19th-century Equity Life Building on bustling George Street which sees a contrasting interior design created by local design practice Pattern Studio. Incorporating much of the building’s original architectural features, such as crimson marble panels, large columns, and ornate wall friezes. In fact, that’s the backdrop. The setting is anchored by two custom-made, slightly futuristic pods, one in white, and one in green, which serve as displays, but also as fitting rooms. A robust steel clothing rack runs along the side wall, from the entrance to the back of the store, while another one hugs a curved volume of timber panels which conceals a sizeable nook of the premises. The chosen aesthetic is captured by an eclectic palette of materials and is very much compatible with Song for Mute‘s forward artistic scope on fashion. The new Song for the Mute flagship store stocks the brand’s full range of men’s and women’s apparel, in addition to pieces from collaborative collections with other brands such as adidas. © superfuture
Song for the Mute
350 George Street (Town Hall)
Sydney, NSW 2000
Telephone +61 2 91692652
Mon-Wed 10am-6pm
Thu-Sat 10am-7pm
Sun 10am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
