Best known for its quilted ski jackets, Moncler has diversified its offerings in recent years, and to such an extent, it now offers a full men’s and women’s wardrobe for pretty much all seasons. But next to expanding its operations, the Italian brand has adventurously pushed boundaries, seeking also growth through innovation and collaboration, most by way of its Moncler Genius project. Launched in 2018, it sees leading designers delve into the Moncler archives to reinterpret or experiment with its designs. And now, for the very first time, Moncler Genius has joined creative forces with Seoul-based eyewear brand extraordinaire Gentle Monster for a collection that features a concise number of apparel pieces, and obviously, eyewear. Inspired by today’s omnipresent digital culture, and specifically the ‘swiping’ phenomenon, it’s used as a theme and is featured on everything from eyewear to puffer jackets, and jersey pieces, questioning the limiting binary nature of this seemingly innate habit of both Millennials and Generation Z.
In celebration of the Moncler Genius + Gentle Monster collection, a dedicated pop-up store has opened on the ground floor of HAUS Dosan, Gentle Monster‘s flagship store of flagship stores in Seoul. The blurring of reality and the digital world, navigated via swiping, takes shape by way of a striking installation which has both a physical and digital presence, and a conceptual presentation of the Moncler Genius collection. Some frames employ swiping mechanisms as closures, with the Moncler logo elongated as if it has been swiped over. On one pair of oversized square sunglasses, the swipe functions as the metal hinge of an otherwise completely black design. The stocked garments, ranging from hooded down jackets, sleeveless down jackets, and recycled nylon and polyester shell jackets, to technical tops and trousers, tees and sweatshirts, are all in black. Additionally, the collab collection includes a selection of hoods made with recycled polyester, pouches and bags made with recycled nylon, and also matching boots (open through May 30).
Moncler + Gentle Monster pop-up store
HAUS Dosan, 50 Apgujeong-ro 46-gil (Dosan)
06020 Seoul
Telephone: +82 70 41282126
Daily 11am-9pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
