If your name is Frank Ocean, you can do anything. We’ve always suspected the elusive cult artist to be multitalented—indeed, the recent launch of his 25-piece luxury jewellery line Homer is proof of that, but only weeks after, he has now also dared to enter the volatile, if not treacherous, world of retail, and if you ask us, that’s double proof. The Homer boutique occupies one of the compact ground floor units at the New York Jewellers Exchange building in New York City‘s Chinatown, and features an interior design by local architecture practice ANY. Ocean picked the name Homer for no specific reason, but does acknowledge the eponymous ancient Greek author as the father of history, seeing a link with endurance, just as diamonds and gold, both materials used in his designs. Understated and clean, the store setting is infused with aluminium, captured by a backdrop of floor-to-ceiling colourful imagery of bright green jewellery boxes and a silk scarf, and a row of display counters embellished on the side with subtle abstract reliefs. The Homer store not only stocks the Ocean’s jewellery line, but also silk scarves – hence the aforementioned wall decoration – but it’s expected to offer more items, including a hotly anticipated collab apparel collection with Prada.
Homer
New York Jewellers Exchange, 70-74 Bowery (Chinatown)
New York, NY 10013
Telephone: +1 212 4103300
Mon-Fri 10am-6pm
Sat 10am-5pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
