As one of the most popular luxury brands, Gucci cleverly banks on this stature by expanding its retail presence across the globe, and it does so at key locations. Consistently ranking in the Top 3 of Europe’s busiest airports, Amsterdam Airport Schiphol is such a location. Hot on the heels of the opening of a relocated and bigger store in the Dutch capital, an event we talked about in a previous post, it’s here where the Italian fashion house has raised its profile with a brand new boutique. Occupying a standalone unit with a double-height façade, the store boldly stands out from its surroundings, beckoning travellers from afar. The motif of interwoven marble bands on the exterior is replicated inside on the floor, anchoring creative director Alessandro Michele‘s tweaked Romantic aesthetic. Soft elements like velvet stools and an ottoman, as well as armchairs and vintage dark wood display furniture, offset harder surfaces and industrial elements, such as rivets, and as intended, the setting oozes the atmosphere of a ‘cabinet of curiosities’, just as Michele intended. Furnishings include glass cabinets, a display table, and a seating arrangement with vintage rug. The new Gucci boutique carries handbags, luggage pieces, small leather goods, shoes, silks and eyewear.
Gucci
Terminal 2, Lounge 2, Shop R1568
1118AP Schiphol Airport
Telephone: +31 20 7920226
Daily 7am-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
