After a two-year absence, A.P.C. re-enters the Nordic market, and this time, it has set up shop in the historic heart of Copenhagen. The Danish capital arguably is the most sophisticated of all capitals in the region, and as A.P.C. has resonated well with locals for quite some time, this standalone outpost is a natural next step. The boutique occupies a ground floor space of a meticulously renovated listed building from the late 18th-century, and as all other A.P.C. retail spaces across the planet, the premises feature an interior design by Paris-based architect and longtime collaborator Laurent Deroo. The chosen aesthetic is clearly Scandinavian-inspired, featuring clean and understated settings, largely captured by timber furnishings, opaque acrylic boards, and metal fixtures, and all in a fittingly demure yet light colour palette. Although the large floor-to-ceiling windows and glass entrance doors easily allow daylight to permeate the retail space, special attention has been give to lighting, featuring ceiling light spots and LED lights, in addition to built-in equivalents for a backlit effect of specific furnishings. The new A.P.C. store carries the full range of men’s and women’s apparel, accessories, shoes and bags.
A.P.C.
Kronprinsensgade 8
1114 Copenhagen K
Telephone: +45 78726901
Mon-Sat 10-6.30
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
