Following a lengthy delay, caused by the global pandemic and Italy‘s strict countermeasures, Supreme has opened its third European outpost in downtown Milan. The Lombardian capital has a sizeable skateboarding scene, a demographic the New York City-based cult brand has always resonates well with. The shop occupies an elongated 100 sqm. (1,076 sq.ft.) space of a low-rise residential building and features a similar interior design as most other Supreme retail spaces around the planet. Lofty and elongated, the premises see large floor-to-ceiling windows which allow in floods of natural light. Timber flooring and a whitewashed ceiling, walls and three support pillars form the backdrop of just a few simple furnishings, such as metal clothing racks and wooden shelving and a sales counter.
It’s this understated aesthetic, designed by London-based practice Brinkworth in collaboration with architect Neil Logan and the Wilson Brothers, that makes the mural paintings by artist Nate Lowman and life-size sculptures by skateboarder-turned-artist Mark Gonzales effortlessly pop and tie in with the back wall plastered in a collage by artist Weirdo Dave. The new Supreme store carries the brand’s full range of apparel, footwear, accessories, bags, and of course, skateboard decks. In celebration of the store opening, Supreme created a limited edition series of goods, including a T-shirt depicting Leonardo da Vinci‘s The Last Supper, a world-famous mural painting which can be viewed at the city’s Santa Maria delle Grazie church. Last year, Supreme has been acquired by apparel and footwear giant VF Corporation, and given the new ownership, we wouldn’t be surprised if further global expansion to major cities with flourishing skateboard communities is imminent.
Supreme
Corso Garibaldi 20 (Porta Garibaldi)
20121 Milan
Telephone: +39 02 84349776
Mon-Sat 11-7.30
Sun 12-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
