The recent renewal of GINZA SIX, without doubt Tokyo‘s most exclusive shopping centre, comes with an alluring new set of boutiques, including an ephemeral retail space of coveted fashion brand The Row. Following the launch of standalone stores at home base New York City, Los Angeles and London, creative directors Ashley and Mary-Kate Olsen picked the highly fashion-discerning Japanese capital to further raise the brand’s profile. The pop-up occupies a sizeable unit on the third floor, and similarly to its previously opened boutiques, it features an understated yet elegant interior design directly extrapolated from the brand’s design codes. Whitewashed walls and ceiling are paired with beige carpeting, creating a discreet canvas for a carefully positioned set of fixtures, props, and last but not least, hand-picked vintage furniture pieces by 20th-century French designers, including chairs by Charlotte Perriand, a daybed by Pierre Jeanneret, and used as striking wall decoration, a large screen by Jean Prouvé, in addition to other pieces used to display the brand’s many trophies. The Row‘s pop-up carries a curated selection of women’s apparel, bags and shoes, including the Ginza sandal in leather and suede, Massimo backpacks, and the Soft Margaux 17 bag in a new material. Mind you, no end date has been set yet for this temporary treasure trove.
The Row
GINZA SIX, 6-10-1 Ginza, Third Floor (Ginza)
Tokyo 104-0061
Telephone: +81 3 68913390
Daily 10.30-8.30
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
