It’s halfway across the planet from its home base in Paris where Lemaire has launched a third retail space in Seoul. The city already is a well-established shopping destination, featuring a plethora of branded flagship stores and multi-brand stockists. But the South Korean capital isn’t the only pocket where high-end trophies can be snapped up. A sixteen-minute drive south of Seoul lies Seongnam, the country’s very first planned city and home to some of the most affluent dwellers. As a result, a shopping zone has emerged over the years which easily rivals the luxury offerings on the very established Apgujeong-ro, a thoroughfare lined with upscale boutiques in Seoul. The very nucleus of this suburban luxury is Hyundai department store, and it’s here, on the second floor to be precise, where Lemaire has nestled with a shop-in-shop. Occupying a corner unit, the space in glass-encased on two sides and features an understated, monochrome setting. The side wall and elongated window directly opposite are lined with a suspended rod, presenting both the men’s and women’s apparel pieces. The presence of a massive support pillar which stands in the middle of the space is camouflaged by having it dipped in a similar off-white hue as its surroundings, while also ‘dressing’ it with a wooden bench, a display table and a standing clothing rack.
Lemaire
Hyundai Pangyo, 20 Pangyoyeok-ro 146 beon-gil, Second Floor
13529 Seongnam
Telephone: +82 31 51701228
Mon-Thu 10.30-8
Fri-Sun 10.30-8.30
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
