The effects of the COVID-19 pandemic have rippled through almost every aspect of life, shaking up the planet’s leading luxury markets along the way. With many travel restrictions in place, Chinese citizens, known to be the most avid shoppers overseas when it comes to high-end goods, aren’t allowed to travel or prefer to stay home. And ‘home’ happens to be the world’s biggest luxury market, so unsurprisingly, the top retail segment here has bounced back big-time due to domestic splurging. Needless to say, it’s a good time for luxury brands to expand in the People’s Republic, and the launch of Byredo‘s newest outpost in Shenzhen couldn’t be better timed. The new store is part of a series of openings across China, and is indicative of the city’s rise as a shopping destination, and one as forward in offerings as fellow first-tier cities Shanghai, Beijing and Guangzhou.
Situated at The MixC shopping mall in the city’s Nanshan district, the store occupies a compact unit featuring an interior design by Stockholm-based architect and longtime collaborator Christian Halleröd. A hydraulic crane trolley lifting a colourful light box signals the store’s presence. Walls, flooring and ceiling in a soft grey hue form the backdrop for an assortment of furnishings, including large glass and steel cabinets, similar low cabinets with an orange frame, chunky wooden sofas with blue-striped upholstery, and a large oval table dipped in a striking purple hue. One side of the store is lined with large mirrors and pink stools. Lighting is highly functional, and sees three rows of tubular lights across the ceiling. The new Byredo store carries the brand’s full range of perfumes, home fragrances and hand & body care products.
Byredo
The MixC, 2888 Keyuan Nan Lu (Nanshan)
518067 Shenzhen
Publishers Note
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