Just a little while ago, Byredo‘s new store in Paris opened its doors on bustling rue St.-Honoré, and now, hot on the heels of that much-publicized launch, an additional pop-up retail space has bowed in the neighbouring Marais district. Dedicated to the brand’s latest olfactory concoction that’s ominously named Eleventh Hour, the retail presentation contrarily adapts to founder Ben Gorham‘s personal appreciation of camping and the outdoors, but also ties in with the name of the new fragrance which expresses his concern with today’s global environmental issues. As such, the compact setting features a clean aesthetic of whitewashed walls lined with simple wooden shelving filled with both Byredo and a curated range of camping merchandise, such as flasks, hiking boots, obviously, and the prerequisite sleeping bags. A communal table with stools, all crafted from matching timber, completes the setting. The Byredo pop-up store will remain open for the next three months.
Byredo Eleventh Hour pop-up store
11 rue Debelleyme (Marais)
75003 Paris
Daily 10.30-7.30
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
