New Balance Japan presents a design-led installation at Dover Street Market Ginza, one of Tokyo‘s premier shopping destinations for the city’s fashion-forward shoppers. The installation, designed by architect Takuya Sakamoto of local architecture practice ATELIER WRITE, presents the brand’s Uni-ssentials by TDS FW24 capsule collection created by TOKYO DESIGN STUDIO New Balance, a Tokyo-based lifestyle brand developed by New Balance. The Uni-ssentials by TDS FW24 capsule collection aims to explore the essence of gender neutrality. As such, the garments are displayed in different sizes, and the fixtures are playfully tilted to align with the hems, visually reflecting this concept. Ready-made steel racks were modified into clothing racks and updated with a rainbow interference finish through chromate treatment which is inspired by the blurring of photos printed on the clothes. Non-toxic trivalent chromium was used to achieve both aesthetics and sustainability. Additionally, a matching shoe rack was created using scrap from the clothing rack posts (on through Oct 9). © superfuture
New Balance
Dover Street Market Ginza, 6-9-5 Ginza (Ginza)
Tokyo 104-0061
Telephone +81 3 62285080
Daily 11am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
