For the coming summer season, the Hermès flagship store in Amsterdam has once again engaged with a talented Dutch creative—set designer and creative director Marcel van Doorn. Based in the Dutch capital and Paris, Van Doorn adds a new visual narrative to Hermès‘ current Spirit of the Faubourg theme with colour-infused, intricately constructed window installations. The installations comprise multiple paper disks – some are even rotating, adding more visual dynamic – which are a nod to the realm of early praxinoscopes, items which happen to be part of Hermès‘ extensive archive. Entrenched in the window settings are not only playful mechanical elements which emphasise their intricate construction, but also a curated selection of Hermès items, such as a beautifully illustrated Remote Office Twillbi necktie and elegant Illusion wedge sandals, adorned with façades of rue du Faubourg. A canopy of fantastical shapes from Van Doorn’s fictional universe hovers over the settings, spawned from kinetic art and also beautifully intertwined with visual narrative (on through August). © superfuture.com
Hermès
P.C. Hooftstraat 94 (Oud Zuid)
1071CC Amsterdam
Telephone +31 20 3057050
Mon 12pm-6pm
Tue-Fri 10am-6pm
Sat 10am-5.30pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
