Founded only in 2015, niche cosmetics and fragrances retailer Trove has garnered a large following with its offerings, obviously, but it’s also fully aware of the marketing power of a brick and mortar presence. Following the last year’s opening of its first retail space at The Starhill, a shopping centre in downtown Kuala Lumpur, a second boutique has recently been inaugurated in suburban Petaling Jaya. Occupying a 830 sqm. (8,934 sq.ft.) unit on the second floor of shopping centre Pavilion Damansara Heights, the store features an interior design by design practice Spacemen. Contrary to the more traditional first retail space, the new boutique has a slightly futuristic aesthetic, featuring curved perimeter walls in rammed earth and coarse stucco with cascading layers that form display nooks for products. Striking? Certainly, but it’s the circular booth, or in Trove parlance: Scent Cove, crafted from steel rods with an anodised finish, which truly is the setting’s eye-catcher. A shop façade of grey travertine frames the entire retail setting. The new Trove store stocks the brand’s full range of fragrances and scented candles.
Trove
Pavilion Damansara Heights, 3 Jalan Damanlela, Shop 2.10.00 (Damansara)
50490 Kuala Lumpur
Telephone +64 3 21105329
Daily 10am-10pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
