The retail expansion of Chinese streetwear brand Randomevent is gaining steam. Following the inauguration of striking design-led stores in Shanghai, Beijing and Hangzhou, a new outpost, its biggest to date, has opened its doors in Changsha. Considered a New Tier 1 city, the capital of the landlocked Hunan province has seen an accelerated economic growth in recent years which has also resulted in a transformation of the local retail landscape, inspiring Randomevent to pitch in with a standalone presence of its own. Occupying a three-storey space in a newly built structure alongside Zhongshan Xi Lu in the heart of the city, the interior design has been done entirely in-house although the second floor has been created with Zhang Quan, an artist and entrepreneur who has collaborated on Randomevent‘s other stores. The façade’s red bricks extend inside on the ground floor, covering the expansive floor and plinths below the windows and staircase, and also blurring the divide between outside and inside.
Metal and glass display tables and cabinets, and matching clothing racks tie in with the sales counter crafted from shimmering stainless steel. Prominently featured on a pedestal within the ceiling cut-out is a life-size chromed flower statue by Quan. A simple wooden staircase lead to the upper floors and hints the aesthetic that’s to be found on the top floor. The second floor is similarly understated, featuring floor of stone tiles, paired with pristine white walls, and a ceiling covered in linear light fixtures. Here, shoppers find a showcase of merchandise of Melting Sadness, an affiliated streetwear brand and designed by Quan. Furnishings are sparse and simple, comprising merely of clothing racks and display tables of steel and wood, and a single cabinet similar to the ones downstairs. The top floor is awash with timber, covering not only the floor, support pillars, windows and ceiling, but also captured by all furnishings and fixtures. The steel backdrop of the sales counter ties in with the aesthetic on the ground floor.
Randomevent
388 Zhongshan Xi Lu (Kaifu)
410201 Changsha
Telephone: +86 731 82235596
Daily 10am-10pm
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