In all fairness, Annamaria Brivio is veritable jack of all trades, shifting from a career as a buyer and stylist, to co-founding Monza-based multi-brand store NORRGATAN and launching the on-trend women’s shoe brand Paris Texas. The latter brand was only founded in 2015, and has since gone leaps and bounds, resonating with fashion-forward crowds across the planet. Keep abreast with a growing following and business, Paris Texas has recently inaugurated a new showroom at home base Milan. Occupying a lofty 230 sqm. (2,476 sq.ft.) unit on the premises of a monumental building designed in the early 19th-century by architect Giovanni Antolini (1756-1841), the showroom sees a contrasting understated design by Studioboom, an architecture practice based in the Lombardian capital. Interestingly, the unit was first gutted and then entirely redeveloped, resulting in a double-height space with a newly installed mezzanine floor.
As said, the setting is clean and understated, featuring a palette of shimmering steel, coloured Juparana granite from India, and lastly, raw concrete, captured by architectural volumes and bespoke furniture pieces. The ground floor is anchored by a monolithic stone table stand set in a meeting room encased by glass and stainless steel. A semi-circular bespoke sofa, clad in Texas Rose nubuck leather, provides a visual counterbalance. Next to the meeting room is an archive with a personalised glass bookcase designed both as a display of special pieces and for special sales. Obviously, in a minimalist setting like this, the wiring has been elegantly concealed, and here, it’s all inside the floor-to-top stainless steel columns that mark the space and divide the brand’s collections, and as such, both a functional solution and aesthetic architectural element. The new Paris Texas showroom has been concepted as an exhibition space where fashion, architecture, and design effortlessly merge. © superfuture
Paris Texas
Foro Buonaparte 22 (Castello)
20121 Milan
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
