The elusive Olson twins are slowly crossing off the planet’s fashion capitals. Following standalone boutiques and ephemeral retail spaces at home base New York City, Los Angeles, Tokyo and London, their high-end brand The Row has arrived in Paris. We’re talking a newly opened flagship store, situated snugly in an area of town that’s infested with prestigious boutiques by brands from fashion’s upper echelon. The retail space occupies approx. 200 sqm. (2,153 sq.ft.) on the ground floor of residential structure built in 1835, and which was previously home to an Asian restaurant. Needless to say, and similar to previously opened The Row retail spaces, the new flagship store sees a meticulously designed interior.
Created by The Row‘s in-house design team, the various settings see a balanced palette of beige hues and cream, captured by exposed limestone walls and matching floor, and carefully sourced furnishings and artworks, notably a sliding door by architect Jean Prouvé, a Koloman Moser chaise, chairs by Victor Courtray chairs, a Georges Jouve coffee table, and a collection of precious rugs. The various settings ooze a homey elegance, indeed, it’s as if navigating a private apartment, which not only elevates the shopping experience, but also signals The Row‘s halo of exclusivity and sophistication. The new The Row flagship store carries the full range of women’s and men’s apparel, accessories, bags, and shoes. So, where next? We’re guessing Milan. © superfuture
The Row
1 rue du Mont-Thabor (St.-Honoré)
75001 Paris
Telephone +33 1 42332687
Mon-Sat 11am-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
