We’ve said it before, it’s the reign of Pharell at Louis Vuitton right now, and needless to say, the entire planet has taken note. Mind you, his new tenure at the luxury behemoth has already resulted in no less than 50 pop-up installations worldwide which present his S/S 2024 Men’s Collection. Obviously, as one of the most fashion-forward cities, there’s one in Tokyo and it’s situated at the Louis Vuitton men’s boutique in Miyashita Park shopping centre. Of course, the store’s façade has been tweaked to signal the new pop-up store’s presence on the premises. The setting is marked by elements which reference the Pont Neuf, the very location in Paris where the collection was presented on the catwalk last year. Similar to all other pop-up stores, the setting also sees an infusion of a gold-coloured Damier pattern, also in three-dimensional form (open through Feb 4).
Louis Vuitton pop-up store
Miyashita Park, 6-20-10 Jingumae (Shibuya)
Tokyo 150-0001
Daily 8.30am-10pm (from 9.30am on Jan 24)
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
