Following the opening of a shop-in-shop dedicated to the men’s collection at KaDeWe, Berlin‘s undisputed leading luxury department store, Axel Arigato further boosts its profile on the premises with a second shop-in-shop which exclusively presents the brand’s women’s collection. Occupying a unit in the women’s section, the space has been created by the Swedish brand’s in-house design team and reflect the ongoing evolution of its retail design codes. The setting is understated as usual and sees a monochrome grey backdrop paired with bright yellow carpeting, with the brand’s name prominently woven in, a matching oval bench upholstered in the same fluffy material, and last but not least, four seemingly balancing stacked rocks which serve as displays. Additional furnishings and fixtures include a sleek, curved clothing rack, elongated tiered shelving and a large mirror. The new Axel Arigato shop-in-shop stocks a curated selection of the women’s apparel and footwear collection.
Axel Arigato
KaDeWe, Tauentzienstrasse 21-24 (Schöneberg)
10789 Berlin
Mon-Sat 10am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
