At long last, FREITAG has arrived in Amsterdam with a standalone store of its own. Set up in collaboration with German lifestyle goods purveyor Selekteur, a snug location has been picked deep in the city’s scenic Canal District and will officially open on its doors on Fri – Sep 11. It occupies a 70 sqm. (754 sq.ft.) ground floor unit of historic 18th-century red brick structure, but features an early 20th-century shop façade with stained glass windows. The store sees FREITAG‘s signature understated interior created by its in-house design department and obviously includes the brand’s almost iconic storage system, and here, it stretches from the front all the way to the back of the store. Additional furnishings include a moveable steel sales counter, and wall-mounted displays and a series of benches clad in tarp. Interestingly, the retail space also seamlessly connects with the Dutch capital’s renowned easy-breezy bicycle lifestyle, and does so by renting out retro-inspired Roetz bikes and bike bags to explore the city’s many sights. Mind you, there’s even a bike cinema on the premises, situated in the basement, which is fully operated by pedal power. The new FREITAG store carries approx. 1,000 bags and 1,200 accessories, all made from truck tarp.
FREITAG
Runstraat 24
1016GK Amsterdam
Mon 12-6
Tue-Sun 10-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
