© NDA home studio / Photography: Inna Kablukova

Russian online retailer sortage. has been around for little over a decade, establishing itself in the home market as the go-to sneaker address for a young and savvy demographic. As of late, the company has raised its profile with a brick-and-mortar store, its very first, at home base Moscow. The sortage boutique is nestled on the third floor of Vremena Goda, an upscale shopping centre in the southwestern suburb of Filyovskiy Park. Occupying a compact 30 sqm. (323 sq.ft.) unit, the store features an interior design by local architecture and design practice NDA home studio. The material palette comprises industrial materials, such as concrete and steel, captured by aluminium profiles for Knauf gypsum plasterboards, which have been buffed and have a shiny polished finish, and concrete. The sales counter comes in matching stainless steel, while a coffee table and all shelving units have been dipped in a striking fluorescent green hue. The sortage. store carries limited-edition sneakers, apparel and accessories by various leading brands, such as Nike, adidas and New Balance.

sortage.
Vremena Goda, Kutuzovskiy Prospekt 48, Third Floor (Filyovskiy Park)
121108 Moscow
Telephone: +7 995 7880058
Daily 11am-10pm

© NDA home studio / Photography: Inna Kablukova