© Selfridges / Photography: Lewis Ronald

Following last Spring’s much-publicised pop-up store at Selfridges in London, an event we’ve covered in a previous post, Parisian it brand JACQUEMUS returns to the iconic department store with a permanent shop-in-shop. Occupying an 80 sqm. (860 sq.ft.) unit on the Duke Street side of the department store, it features a sinuous, tiered wall installation crafted from terracruda, a new ceramic material. The installation not only comes with a number of matching displays, all designed by architects Ellen van Loon and Giulio Margheri of Rotterdam-based AMO, the research and design division of renowned architecture practice OMA, but the material also extends onto the floor, creating an immersive brand presentation. The material was picked to mimic the vibe of Provence, a French coastal province where creative director Simon Porte Jacquemus was born. The new JACQUEMUS shop-in-shop exclusively carries the brand’s range of coveted bags, small leather goods and other accessories.

JACQUEMUS
Selfridges, 400 Oxford Street, Ground Floor
London W1A 1AB
Telephone: +44 20 71606222
Mon-Fri 10am-10pm
Sat 10am-9pm
Sun 11.30am-6pm

© Selfridges / Photography: Lewis Ronald