Founded in 1997, Kasina started out as a skateboard store in Busan and has since gone leaps and bounds, becoming one of South Korea‘s leading sneaker and streetwear retailers with several outposts nationwide, including branded stores for other brands and cafés. As of late, the company also operates a new boutique in the fast-emerging Seongdong area of Seoul. Occupying a lofty 231 sqm. unit on the ground floor of a repurposed red brick building, the store sees an interior design by local architecture practice unseenbird. As this is a retail space designated to host Kasina‘s ongoing rotation of pop-up stores, the setting needed to be a blank canvas of sorts yet also have sufficient character. So, the walls, pillars, ceiling and flooring have been dipped in a white hue with a gray finish, and are paired with sturdy furnishings and shelving made of stainless steel. Special attention has been given to the shoe displays which feature tilted shelves to showcase the merchandise better. Interestingly, the columns that line the walls have been intentionally installed to create display areas by way of shelving and clothing racks that are suspended in between. A mezzanine level, used for events, has been installed at the entrance to optically enlarge the space, and a huge pillar along the stairs going up houses a nifty fitting room with a curved LED colour conversion Barrisol wall.
Kasina
41 Seongsui-ro 7-gil (Seongdong)
04781 Seoul
Telephone: +82 70 77771771
Daily 11am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
