© Alexander McQueen / Guinevere van Seenus (Photography: Ruby Pluhar)

If you ask us, it’s innovation and interaction that defines a leading fashion brand, and Alexander McQueen has consistently demonstrated plenty of both. Coinciding with the arrival of the luxury brand’s A/W 2022 Collection in its flagship store on Old Bond Street in London, a special exhibition has been inaugurated today on the premises. Entitled Process, the show aims to illustrate that creativity emerges from countless perspectives, so Alexander McQueen‘s creative director Sarah Burton has invited twelve artists to express their individual working practices inspired by the brand’s A/W 2022 Women’s Pre-collection. Each artist has chosen a look from the collection and responded to it through their preferred medium, engaging in a creative dialogue with the house. All have been given complete creative freedom resulting in a rich conversation between their work and the selected looks. The artworks are conceived to be displayed alongside the Alexander McQueen pieces they relate to in a temporary installation designed to showcase the individual approaches and the ways in which artworks and looks interact. The participating artists are Ann Cathrin November Høibo, Beverly Semmes, Bingyi, Cristina de Middel, Guinevere van Seenus, Hope Gangloff, Marcia Kure, Jackie Nickerson, Jennie Jieun Lee, Judas Companion, Marcela Correa and Marcia Michael.

Alexander McQueen
27 Old Bond Street (Mayfair)
London W1S 4QE
Telephone; +44 20 73550088
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© Alexander McQueen / Hope Gangloff and Judas Companion (Photography: Liam Leslie)