Since a minority investor joined the ranks at TOTEME, the Stockholm-based womenswear brand known for its understated silhouettes has been able to roll out a retail network to an increasing number of leading fashion fashion hubs across the planet. Following Los Angeles, New York City, Paris and London, the sought-after womenswear brand has inaugurated a standalone boutique in Copenhagen. Occupying a lofty ground floor unit on the premises of the imposing Egmont Building, seat of an eponymous media company, in the heart of the Danish capital, the store design effortlessly matches the Nordic Classicism aesthetic of the monumental 1930s building. The TOTEME store joins a number of retail spaces of leading Danish fashion and lifestyle brands in the downtown area, such as Tekla, Baum und Pferdgarten, Henrik Vibskov and Nuit et Linette.
Created by Swedish architecture practice and longtime collaborator Halleroed, the store design, as said, extrapolates the building’s aesthetic, albeit with a modern twist. Similar to TOTEME‘s other retail spaces, a well-balanced configuration unfolds when shoppers enter the premises. Taking centre stage is a seating area with armchairs by Austrian-Swedish designer Josef Frank for Stockholm-based design brand Svenskt Tenn, and placed on a large-sized rug in a matching hue. The seating area comes with a custom-made light fixture, and it’s flanked on two sides by identical elongated travertine display tables—mind you, one serves as a base for a vitrine laden with jewellery pieces, while the other is a generous pedestal to a bronze figurine by sculptor Gerhard Henning. The new TOTEME store carries the full range of women’s apparel, accessories, swimwear, bags, shoes, small leather goods and eyewear. © superfuture
TOTEME
Vognmagergade 7 (Indre By)
1120 Copenhagen
Mon-Fri 10am-6pm
Sat 10am-5pm
First Sunday of the month 11am-5pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
