Only a few months after launching the first design-led ASKWATCH store in Tokyo‘s fast-paced Shinjuku shopping district, an event we talked about in a previous post, retail company Miraigakyoki Laboratory has opened a second outpost in Nakano. The store occupies a compact, elongated unit on the third floor of Nakano Broadway, a multi-storey building occupied by a myriad of shops and apartments. The interior design sees a renewed collaboration with local practice Kenta Nagai Studio, featuring a similar infusion of stone, but here, largely in polished form instead of raw concrete,, paired with wall-mounted cabinets in shiny metal. Flooring comprises of a seemingly floating carpeted board which extends to the far end of the shop, offset by a base of small pebbles. Mind you, at the entrance, tucked away in a corner, a small rock formation marks a mini Zen garden that greets visitors. In the middle of the store two recessed booths allow shoppers to sit back and ogle the coveted merchandise up close. It’s well-known among connaisseurs that ASKWATCH is a true watch haven, carrying a rare selection of luxury watches by leading brands from across the planet, including Rolex, Omega, Audemars Piguet, IWC, Vacheron Constantin, Panerai and Chanel.
ASKWATCH
Nakano Broadway, 5-52-15 Nakano, Third Floor (Nakano)
Tokyo 164-0001
Telephone: +81 3 59427912
Daily 12pm-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.