This year, AMBUSH has raised its retail operations to the next level with an almost simultaneous launch of pop-up stores at six shopping destinations across the planet. Strategically situated at leading department stores, each one of the ephemeral spaces features a different setting which has been designed by the brand’s in-house design team. Next to Seoul, New York City, London, Berlin and Istanbul, a pop-up store has also opened its doors in the boomtown of Dubai. Situated on the premises of Harvey Nichols department store, the chosen aesthetic of the setting takes cues from AMBUSH‘s Mushroom charm, a popular item in the collection. Magnified and paired with a mirrored backdrop and bright yellow setting, a striking hue which ties in all six pop-up stores. So, what’s in store? The AMBUSH pop-up store carries a curated selection of apparel items from the brand’s S/S 2022 Collection and will remain open through Sun – Apr 17.
AMBUSH pop-up store
Mall of the Emirates, Sheikh Zayed Road (Al Barsha)
Dubai
Telephone: +971 4 4098888
Mon-Wed 10am-10pm
Thu-Sat 10am-midnight
Sun 10am-10pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
