Founded by husband-and-wife team Margarete and Friedrich Retterspitz in the late 19th century, Retterspitz is one of Germany‘s oldest pharmacy brands, offering a wide range of cosmetics and medical cosmetics that combine traditional healing expertise with modern standards and the latest scientific research. Based in a village northeast of Nuremburg since 1961, the company has entered the retail scene for the first time in its history, setting up shop in the historic heart of the aforementioned Bavarian city. Occupying a ground floor unit in Augustinerhof, a sizeable, newly built complex anchored by the Deutsches Museum‘s regional branch, the Retterspitz store not only offers an immersive brand experience and personal customer service, but also serves as a marketing tool to sniff out the clientele’s preferences and shopping patterns. The interior design, created by Nuremburg-based interior designer Katja Reiter, aims to offer shoppers a tranquil refuge from the inner city’s hustle and bustle, and primarily does so with a palette of natural materials.
An abundance of marble from a quarry in nearby Eichstätt has been used to create a terraced display wall while a separate large block takes centre stage serving as a counter and which embeds a circular water basin as well. The terraced wall and the marble basin are also part of a comprehensive lighting concept which is oriented towards the changing daylight and consists of a multitude of different spots and LED installations. Situated in a recessed section in the back, and crafted from contrasting dark timber, sits the so-called pharmacy room which boldly signals Retterspitz‘s historic legacy. However, the setting also incorporates a screen featuring promotional footage as a firm nod to the company’s modern day operations. Lush green plants dot the premises and further boost the sense of seclusion. The new Retterspitz store carries the brand’s full range of products, ranging from cosmetics to room fragrances and medicinal remedies.
Retterspitz
Augustinerhof 3 (Mitte)
90403 Nuremberg
Telephone: +49 911 507000
Mon-Sat 10am-6pm
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