The reservoir of creative talent in Indonesia has been evident for a long time, but only in recent years has the appreciation of the home crowd soared to new heights previously only enjoyed by foreign designers and brands. Especially local fashion has gone leaps and bounds, featuring better quality and more sophisticated silhouettes, and to such an extent, demand is also gradually increasing abroad. As the country’s epicentre of fashion and lifestyle, Jakarta has traditionally had a well-developed retail infrastructure, featuring not only boutiques of all the names from fashion’s upper echelon in glitzy shopping centres, but also increasingly, noteworthy independent boutiques tucked away in leafy suburbs such as Kemang and Kebayoran Baru. As of late, a pop-up store called Ministry of Cool has emerged in the Indonesian capital’s fast-evolving retail scene, stocking the designs of eight up-and-coming Indonesian brands. Interestingly, the ephemeral space is an initiative of Plaza Indonesia, a leading luxury shopping centre in the heart of Jakarta, and obviously, it has opened its doors right here. The interior design is simple and functional yet oozing a young bubbly vibe. A timber pathway leads from the entrance directly to the sales counter and is flanked on either side by four slatted display tables, each representing a different label. The Ministry of Cool pop-up store carries designs by AMOTSYAMSURIMUDA, Danjyo Hiyoji, Imaji Studio, Lekat Dua, Money Man, Rigio, Wilsen Willim and Wastu, and remains open until further notice.
Ministry of Cool
Plaza Indonesia, Jalan Thamrin 28-30, Level 4 (Menteng)
Jakarta 10350
Daily 10am-9pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
