Indicating the fashion realm’s mysterious ways is the latest boutique opening of A.P.C. in an emerging fringe pocket of Amsterdam‘s scenic Canal District. Despite having a longtime and sizeable following, served by a handful of curated resellers, the contemporary Paris-based brand has never had a branded retail presence. Well, that was yesterday. The new A.P.C. outpost, opened as a franchise in collaboration with the owners of well-known denim depository Tenue de Nîmes, occupies a double unit on the ground floor of a five-storey residential building with a brick façade. Needless to say, the interior design has been created by Paris-based architect and longtime collaborator Laurent Deroo, and sees an understated design, captured by merely timber and metal. Putting a visual spin on the design is the fact that the women’s unit is dipped in a soft beige hue, while a distinctive petrol blue marks the men’s section. And yet, decorative backlit wooden slats and scaffolding-inspired shelving and displays tie in both spaces. The new A.P.C. store carries the brand’s full range of men’s and women’s apparel, accessories, bags and shoes.
A.P.C.
Elandsgracht 120 (Centrum)
1016VB Amsterdam
Telephone: +31 6 20790223
Mon 12am-7pm
Tue-Fri 11am-7pm
Sat 10am-6pm
Sun 12am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
