Although well-represented in the Greater Brisbane area, Aesop has seen room for growth, adding a fifth standalone retail space at the newly redeveloped Westfield Chermside shopping centre in the northern suburb of Chermside. The Australian cosmetics brand already manages a counter on the premises of venue’s Myers department store, but has decided to raise its profile here. Occupying a prominent location near the entrance on ground level, the interior design, created by Aesop‘s in-house design team, both acknowledges Arunta Desert, the expansive and remotely situated habitat of the indigenous Wangkangurru people which straddles the states Northern Territory, South Australia and Queensland, and the Turrbal and Yuggera people on whose land this new store can be found. As a nod to the desert’s majestically sloped sand dunes, the entire shop is dipped in an earthen red hue and features tiered shelving. As if to dispel an overtly bucolic inspired interior, the design also incorporates a stainless steel-clad column and two matching large-sized sinks which reference the grand scale and exuberance of 1970s hotel architecture and Queensland’s burgeoning nightlife scene. When shoppers advance in the store, the ceiling drops dramatically, creating an intimate red carapace. Velvet seating wraps around a second column at the very end, encouraging rest and relaxation. The new Aesop store carries the brand’s full range of skin, body and hair care products, in addition to fragrances and home products.
Aesop
Westfield, Gympie and Hamilton Roads, Shop 318 (Chermside)
Brisbane, QLD 4032
Telephone: +61 7 35473945
Mon-Wed 9am-5.30pm
Thu 9am-9pm
Fri 9am-5.30pm
Sat 8am-9pm
Sun 9am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
