Of the handful of luxury brands that anchor newly opened Miyashita Park mall in Tokyo, Prada is the final one to inaugurate its boutique. Situated on the ground floor with an entrance of its own on bustling Meiji dori, the store measures approx. 300 sqm. (3,229 sq.ft.) and features an interior design by the Milanese brand’s in-house design team featuring all the signature elements, but paired with some site-specific tweaks. The setting sees the iconic black and white chequered floor, but here it comes in a playfully magnified form. Also, it’s paired with green walls clad in backlit sponge, a material designed by longtime collaborating architecture practice OMA for Prada‘s flagship store in Los Angeles. The entire ceiling is backlit and additionally features rows of light spots, and a video wall provides a dynamic backdrop for the merchandise on offer. Wall cut-outs on either side of the store present apparel, shoes and bags, while a series of chunky aluminium displays and sleek steel clothing racks present more apparel, shoes and accessories for both men and women. But that’s not all. The new Prada store also stocks bags, backpacks, accessories and shoes made of the brand new sustainable Re-Nylon line, a selection of visual books by Prada, as well as exclusive cotton poplin T-shirts featuring original prints dedicated to the store opening, and various stationery in collaboration with Japanese company Traveller’s Company.
Prada
Miyashita Park, 6-20-10 Jingumae (Shibuya)
Tokyo 150-0001
Telephone: +81 3 64273304
Daily 11-9
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
