© A.P.C.

Parisian café society isn’t like anywhere else, simply because it’s rooted in a multi-faceted and richly layered urban fabric that’s second to none. Proving the scene here is continuously evolving, is today’s opening of Café A.P.C. in one of the grandest locations of the French capital. Fashion brand A.P.C. picked Joyce Gallery at the historic Palais Royal to pitch in with a contemporary coffee parlour where its sizeable fanbase, and anyone passing by, can sit back and relax to enjoy a variety of coffee concoctions, all made from Café A.P.C.‘s very own Moka coffee. Although a temporary venue, every effort has been made to create a welcoming and relaxing space, and it’s an atmosphere which the large windows easily disclose. Upon entering, visitors encounter a speaker installation crafted from dark timber, followed by cosy seating arrangements both left and right. On the right, situated directly opposite three wooden tables with chairs and stools, is a service station made from slatted wood. A cabinet with shelving, laden with curated trophy merchandise such as scented candles, books, tote bags, t-shirts and vinyl, but also ceramic coffee mugs, coffee flasks and packs of the aforementioned Moka coffee, lines the wall. A selection of art works adorns the wall and adds to the honey vibe. The seating area on the other side sees a circular wooden coffee table paired with three shell chairs and a similar cabinet full of merchandise, all against a backdrop of suspended quilts and other artworks. From early next year, Café A.P.C. will also host exhibitions of the brand’s archives and Jessica Ogden, the Jamaica-based fashion designer who has collaborated on the brand’s range of quilts (open through Jan 31).

Café A.P.C.
168 Galerie de Valois
75001 Paris
Mon-Sat 10-6

© A.P.C.