Designer Azzedine Alaïa [1940-2017] unexpectedly passed away late last year, but his revered legacy and craftsmanship continue to. Following the launch of a major retrospective show of his creations at the Alaïa headquarters in the Marais district in Paris, the fashion brand has shown its resilience by opening a flagship store in London, one of the planet’s most significant luxury retail arenas. The flagship store, dubbed Maison Alaïa and the very first retail space outside the french capital, occupies 6,000 sq.ft. (557 sqm.) set across three floors of an ornate historic building on the prime pitch of swanky New Bond Street. The interior design, conceived by the master himself and his close friend and 10 Corso Como founder Carla Sozzani, features a tightly curated range of furnishings and artworks by leading designers and artists, including a painting by Christoph von Weyhe, glass furniture by Naoto Fukasawa, and a light installation by Marc Newson. Maison Alaïa carries the brand’s full women’s ready-to-wear collection. limited edition pieces, shoes, bags and accessories, and just as in Paris, there’s a service for couture pieces readily available for its most discerning of customers.
Maison Alaïa
139 New Bond Street (Mayfair)
London W1S 2TL
Telephone: +44 20 30577905
Mon-Sat 10-7
Sun 12-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
