© BYBROWN / Photography: Pawel Pysz

Amsterdam-based British designer Melanie Brown has truly found her niche in fashion, creating contemporary rainwear for a female demographic with urban cycling in their daily routine. To celebrate her brand BYBROWN‘s fifth anniversary, she has shaken up matters, revealing a striking new logo and campaign shots concocted by creative director Sofie Spindler and her team which comprises of Berlin-based creative multitasker Vladmir Llovet Casademont, stylist Imruh Asha and lensman Pawel Pysz. Simultaneously, Brown launched her new WAVE and SPIRIT coats which feature in the photographs. Tailored and featuring padded lining, the garments are made from technically advanced sustainable materials, the designs steer clear from the usual boxy silhouette, and instead follow the female shape, lending a hint of modern elegance to an otherwise merely functional garment. Mind you, the celebration of the rebranding and new coats coincides with the brand’s fifth anniversary, and therefore a BYBROWN FIVE pop-up store has opened in the Dutch capital’s Canal District where the two new coats and other models are readily available. Should you reside elsewhere, no worries, the coats can also be conveniently purchased online (complimentary shipping on all orders).

BYBROWN FIVE (open through Nov 24)
Berenstraat 24
1016HN Amsterdam
Daily 10-6

© BYBROWN / Photography: Pawel Pysz