Prada Epicenter, the majestic Rem Koolhaas-designed retail space in New York City‘s Soho district is one of only a handful of global flagship stores, and as such, it comes with special settings. Here, it’s an undulating timber floor and a soaring ceiling that creates an enormous volume of space, and as such, it’s large canvas needs to be filled in. The Prada store has taken on a tradition to decorate the wall alongside the upper corridor, alongside the undulating floor. It’s instigated by way of a rotating series of dramatic wallpapers that lend the store a new identity. The latest wallpaper, entitled Intersections, is up, presenting a distorted labyrinth of dual personas, traced by bright hues of light and female characters pausing to catch a glimpse of their own reflection from different vantage points.

575 Broadway (Soho)
New York, NY 10012
Telephone: +1 212 3348888
Mon-Sat 11-7
Sun 12-6

© Prada