As part of its Burberry Streets campaign, which sees an evocative and hybrid series of installations and pop-up stores all over the planet, Burberry has landed in the fast-emerging Seongsu shopping district in Seoul. Dubbed Seongsu Rose, the venue is anchored by Petal Maze, an installation inspired by the English rose – a motif explored throughout creative director Daniel Lee’s first collection for Burberry. Brought to life using handcrafted sculpted shapes such as petals, stems and leaves, each element showcases the brand’s latest Winter 2023 collection. Obviously, that’s not all. Burberry‘s Seongsu Rose venue is accompanied by Seongsu Shoe and Seongsu Bottle – two satellite pop-up stores offering a curated experience of the latest shoes and hot water bottles from the Winter 2023 collection. Additionally, Seongsu Rose brings a taste of Britain to the South Korean capital as it also accommodates a pop-up of Norman’s Café, a popular diner in the north of London that’s known for its British cuisine. Decorated in the café’s signature aesthetic, it serves an all-day menu of British classics throughout the takeover. Reservations can be made online (all open through Nov 5).
Seongsu Rose
73 Yeonmujang-gil (Seongsu)
04783 Seoul
Seongsu Bottle
81 Yeonmujang-gil (Seongsu)
04783 Seoul
Seongsu Shoe
33 Yeonmujang-gil (Seongsu)
04783 Seoul
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
