When shopping at Harrods, there’s no escaping Dior. The French luxury brand has raised its profile at the iconic London department store because of the arrival of its A/W 2018 collection, and it does so by way of a fully branded pop-up store and a series of matching window installations. The design is classic and subdued, featuring walls covered in three shades of Dior Oblique motif wallpaper – mind you, a green hue has been added to honour the department store’s house colour – to seamlessly match, yes indeed, the brand’s newest range of women’s bags, pouches and accessories. For the first time, Dior will offer shoppers the opportunity to customise its embroidered Dior Book Tote. Additionally, three cabs have been revamped to advertise the pop-up store across town, each in a different Dior Oblique motif colour (on through Aug 31). The pop-up store is part of a global campaign to promote the coveted new collection.
Harrods
87-135 Brompton Road, Ground floor (Knightsbridge)
London SW1X 7XL
Telephone: +44 20
Mon-Sat 10-7
Sun 11-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
