Denham has seen an accelerated expansion in the Far East, but it certainly doesn’t overlook the home market. It’s in downtown Rotterdam where the Dutch denim brand has opened its latest store. Situated a stone’s throw away from the imposing City Hall building on a bustling shopping axis, it occupies a 130 sqm. (1,399 sq.ft) ground floor unit and features a signature interior design by Denham‘s in-house team. Similarly to the company’s other stores, the interior design has a modern feel that’s loosely inspired by the brutalist architecture movement of the mid-20th century, featuring exposed construction details that combine with grey concrete walls and straight lines, flooring of repurposed wood, vintage car lights and a chunky vintage wooden table. Also on the premises is a dedicated service area where customers can have their jeans hemmed, maintained, repaired, and even washed. The new Denham boutique carries the brand’s full range of men’s and women’s denim, in addition to a range of other apparel items.
Denham
Meent 65A (Centrum)
3011JD Rotterdam
Telephone: +31 10 3161750
Mon 12-6
Tue-Thu 10-6
Fri 10-9
Sat 10-6
Sun 12-5
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
