Since Riccardo Tisci took over the creative reigns early last year, Burberry has seen a major reboot to regain its place in fashion’s upper echelon. The arrival of the Italian designer hasn’t only affected the branding of the London-based fashion house and all its looks on the catwalk, but it’s also very noticeable in the global retail arena. Many a flagship store has been revamped, and also in Tokyo, but as the capital city of one of the planet’s most the discerning consumer markets, it’s an unwritten rule to go the extra yard here as a luxury brand. In the local retail scene, department store Isetan isn’t just a beacon of sheer luxury, but given its expertly curated and elaborate offerings, the store is a preferred showcase of all leading fashion houses, Burberry included. The British brand has just launched a pop-up store on the premises to introduce the new Burberry Monogram Collection to the Land of the Rising Sun. The range of goods comprises of a range of apparel and leather goods, all adorned with the intertwined TB logo, referring to the brand’s founder Thomas Burberry and reintroduced in tweaked form last year by Tisci and legendary graphic designer Peter Saville (open through Jun 18). A second Burberry pop-up store has simultaneously opened at Hankyu Umeda department store in Osaka. Location: Isetan, 3-14-1 Shinjuku, Main Building, Ground Floor (Shinjuku).
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
