tokyo: a.p.c. store opening

© a.p.c. japan

very few non-japanese fashion contemporary brands have the appeal that a.p.c. has in the land of the rising sun. its collections appeal to a broad demographic that approaches fashion with a keen eye for quality and a style that lasts more than one season. the company's has been present in japan for many years and its retail network encompasses numerous standalone stores and shop-in-shops nationwide and yet continues to expand. one of the latest additions is a boutique in futako-tamagawa, an affluent suburb of tokyo which has seen a steady influx of premium and high-end brands. a.p.c. has opened at tamagawa takashimaya shopping centre which is part of an even bigger nucleus of stores north of the area's railway station.

occupying a 140 sm. [1,507 sq.ft.] ground floor unit, the boutique features an interior design by paris-based architect and longtime collaborator laurent deroo. dealing with a fairly narrow retail space, the circulation of shoppers was carefully considered when designing the store. the diagonally placed wall, counters and benches scattered throughout, all act as devices to lead the flow of customers. walls have been given a white hue to create an impression of width. oak has been used for all furnishings, including the triangular latticed sales desk which is prominently placed in the middle of the store, and which giving the setting a welcoming edge. the new a.p.c. store carries the brand's men's and women's apparel, shoes and accessories collections. location: tamagawa takashimaya shopping centre, 3-17-1 tamagawa, ground floor [futako-tamagawa].

© a.p.c. japan