This past decade, the coastal town of Brighton has turned out to be the fave refuge for a growing number of Londoners fleeing the capital in search of more affordable housing and a better living environment. The urban exodus not only brings along an above-average disposable income, but also a cosmopolitan taste level which has begun to resonate in the local high street. Since its inception in 2o12, British eyewear manufacturer Cubitts has taken London by storm, managing six shops in the most coveted shopping areas in the city. And now, for the vert first time, the brand expands to a happening part of the countryside—yes indeed, Brighton. The company has secured a ground floor unit of a low-rise, early 1950s building in the downtown district of North Laine, and tapped designers Alexy Kos and Che Huang of London-based practice Child Studio to create a matching interior design.
Inspired by Martin Parr’s iconic yet hilarious photo series The Last Resort, featuring observations of the beachside ice cream parlour and its patrons, the premises see muted blue walls, geometric aluminium shelving and cherry wood cabinets which pay homage to the quintessentially 1970s aesthetic of those images. The flooring, concrete dipped in a vivid yellow shade, creates a contrasting backdrop for the interior. The sharp eye for detail has also resulted in a curated selection of authentic furniture pieces and light fixtures by renowned designers, including OMK lounge chairs by Rodney Kinsman and Vernon Panton‘s Panthella desk lamp, all paired with an elongated aluminium table which ties in with the wall-suspended cabinets. Mind you, even the windows have been given a special treatment as they’re lined with terrazzo-like recycled plastic. The new Cubitts outpost carries the full range of prescription eyewear and sunglasses, in addition to the store-exclusive Brighton Collection.
Cubitts
1 Sydney Street
Brighton BN1 4EN
Telephone: +44 20 76836369
Mon-Sat 10-6
Sun 11-5
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
