It’s an undeniable fact that Chanel is on a roll across the planet, either opening new boutiques or revamping existing key flagships. And being the retail epicentre of one of the French fashion house’s most important markets, Tokyo isn’t overlooked in the global effort to further raise its profile. We’re talking the Chanel pop-up store which has opened at Daikanyama T-Site Garden Gallery in the city’s eponymous neighbourhood, featuring the brand’s 2018-2019 Cruise Collection. The setting of the ephemeral space takes cues from La Pausa, the enormous cruise ship prop used last year when the collection was first presented at the Grand Palais in Paris. The most striking elements are the ship funnel-inspired columns, each partially sliced and with shifted parts, and serving as displays. One is also situated outside, backlit as if a beacon, beckoning Chanel fans from afar. The backdrop of the store comprises of a backlit grid, referencing Shoji panels in traditional Japanese architecture, replete with porthole windows filled with coveted items. Right outside, a concise installation was erected to celebrate the opening and serve as a festive backdrop for the high-profile opening party. The Chanel pop-up store carries the full range of items from the 2018-2019 Cruise Collection (open through Dec 16).
Chanel
Daikanyama T-Site Garden Gallery, 16-15 Sarugaku-cho (Daikanyama)
Tokyo 150-0033
Mon-Thu 12-8
Fri-Sat 12-10
Sun 12-8 (on Dec 16: 12-6)
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
