Being one of the planet’s leading department stores comes with perks, and one of them being a focal point of all brands from fashion’s upper echelon. Firmly anchored in this exclusive league is Selfridges, a storied landmark in London‘s retail landscape with a global appeal. It isn’t very surprising Gucci has opened a pop-up store on the premises to present a special range of trophy goods to the department store’s discerning clientele. Situated on the ground floor, it occupies a sizeable 150 sqm. (1,615 sq.ft.) corner unit, and comes with several large floor-to-ceiling windows that allow passers-by unobstructed peeks. The Gucci version of The Corner Shop, as it is aptly called by Selfridges‘ loyal fanbase, is pretty much Alessandro Michele‘s wet dream. The setting very much reflects the creative director’s hailed kitsch-bordering sense of aesthetic and sees an unapologetic infusion of bright pink, captured by carpeting, displays, walls clad in shiny optical fibres, and even the Gucci logo. So, what’s on the shelves? As said, there’s a special selection of merchandise, including two worldwide exclusive women’s handbags, leather goods exclusive to Selfridges. Additionally, there are items of the Gucci Décor collection, such as scented candles, hand-embroidered cushions, accessories, but also sneakers and jewellery pieces (on through Jan 6).
Selfridges
400 Oxford Street, Ground Floor (Mayfair)
London W1A 1AB
Telephone: +44 20 71606222
Mon-Sat 10-8
Sat 11.30-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
