Yohji Yamamoto already manages shop-in-shops at two branches of Shinsegae department stores in Seoul, while also operating additional pop-up stores elsewhere across town in the past. The Tokyo-based fashion house has now opened another ephemeral retail space in this dynamic shopping destination. Occupying a spacious retail space on the ground floor of a low-rise modern building – mind you, in the same building, on the opposite side, sits the Alexander Wang boutique – in the fashionable Cheongdam area, featuring an interior design which was created in-house. Clean, understated and all white, the retail space sees a display installation with a black carpet and five ceiling-suspended ensembles taking centre stage. It’s flanked on both sides by clothing racks and displays, while at the back, shoppers encounter additional displays and a back wall adorned with framed fashion sketches from designer Yohji Yamamoto‘s newly released book Yohji Yamamoto Drawings. The new Yohji Yamamoto pop-up store carries various lines, including Yohji Yamamoto, Yohji Yamamoto POUR HOMME, discord Yohji Yamamoto and REGULATION Yohji Yamamoto (open through Jan 31). © superfuture
Yohji Yamamoto
Apgujeong-ro 60-gil 8 (Cheongdam)
06014 Seoul
Telephone +82 2 5421030
Daily 11am-7.30pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
