Founded in 2002 by siblings Brian and Vincent Wu, Incu has since gone leaps and bounds, becoming a leading multi-brand retailer of premium and high-end brands that resonate with a savvy consumer base across Australia‘s expansive East Coast and beyond. Well-established at home base Sydney, the company sees room for growth, adding a fourth standalone store in Chatswood, a leafy neighbourhood just a few kilometres north of Sydney Harbour. Nestled on the premises of Chatswood Chase, the area’s leading shopping centre, the Incu retail space occupies a spacious ground floor corner unit, rubbing shoulders with an array of stores of premium and luxury brands such as Aesop, rag & bone, Zimmermann. Arc’teryx, The North Face and David Jones.
The interior design, created by Sydney-based design practice and longtime collaborator Akin Atelier, features a palette of earthy colours, captured by a number of natural materials. Sand-coloured walls, timber wall panels, and terrazzo tile flooring form the backdrop for a variety of furnishings and fixtures. Recessed wall sections are home to clothing racks, shelving units and cabinets. The large floor-to-ceiling windows are filled with additional tiered shelving units, while two larger cabinets present jewellery pieces and small leather goods. Right below a large circular ceiling light sits a striking stone-clad sales counter. The new Incu store carries a tightly curated collection of men’s and women’s brands, including A.P.C., Our Legacy, ami, Comme des Garçons Play, Needles and Paloma Wool. © superfuture
Incu
Chatswood Chase, 345 Victoria Avenue, Shop G-021B (Chatswood)
Sydney, NSW 2067
Telephone +61 2 94131683
Mon-Wed 9.30am-5pm
Thu 9.30am-7.30pm
Fri 9.30am-5pm
Sat 9am-5pm
Sun 10am-5pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
