Vying for a top position with Seongsu as the preferred shopping grounds for Seoul‘s savvy Millennial and Gen Z shopping demographics, Hannam is a leafier area, but also one that’s not to be underestimated with an equally ongoing wave of new openings. One of the recent arrivals is Favorite Routine, a concept store offering curated women’s apparel, silver accessories, and signature goods. The store is tucked away in one of the neighbourhood’s winding alleyways, occupying a 32 sqm. (345 sq.ft.) space inside a redeveloped low-rise structure, and featuring an interior design by Studio VOIR, an interior design practice based in the South Korean capital. A large glass window and door instantly reveals the interior to passers-by, featuring subtly curved walls and furnishings which create depth and continuity, while large mirrors optically enlarge the space. Accordingly, the retail space boasts curved shelving and hanging systems, while an arched display and sales counter at the centre create a focal point and incite circulation within the store. The façade of the Favorite Routine store is dipped in a distinct, muted shade that’s dubbed Fog Blue, and which partially extends indoors. © superfuture
Favorite Routine
29 Daesagwan-ro 5-gil (Hannam)
04400 Seoul
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
